This case shows the development of genetically modified (GM) foods in the United States and in Europe. The U.S. had from the beginning a clear lead in GM food developmentand a correspondingly large share of global acceptance of GM seeds and foods. The case describes evolving and contrasting American and European consumer attitudes towards genetically modified foods, a general acceptance in the U.S., compared to an anxious rejection in Europe. The case explains how the U.S. government and corporate leaders initially were convinced tha … Read more »

This case shows the development of genetically modified (GM) foods in the United States and in Europe. The U.S. had from the beginning a clear lead in GM food developmentand a correspondingly large share of global acceptance of GM seeds and foods. The case describes evolving and contrasting American and European consumer attitudes towards genetically modified foods, a general acceptance in the U.S., compared to an anxious rejection in Europe. The case explains how the U.S. government and corporate leaders, first, that Europe indulge in protectionist activities were convinced, but came over time to understand that the European response was mostly consumer-driven and derived from citizens’ initiatives suspicion on the ability of government to understand and regulate scientific discoveries sufficient to protect public health. Nevertheless, U.S. food companies were alarmed when, in 2002, Zambia refused urgently needed food aid from the United States on the grounds that US-made GM products could conflict Zambia to accept the sale of their own products in Europe. HKS case number 1832.0
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from
Charan Devereaux,
Robert Z. Lawrence
39 pages.
Release date: 07 April, 2006. Prod #: HKS337-PDF-ENG
Agricultural Biotechnology International Trade Meets (A) HBR case solution

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