The Head of Key Account Team at Ai Li Industrial Company Ltd. (Ai Li), the possibility was discussed of the tender for a new account with a major North American department store. The account would be the production of compact cosmetic kit for the coming season. Although the potential benefits of significantly large order would be significant, it would require a third of the nearly full production capacity Li Ai.

The Head of Key Account Team at Ai Li Industrial Company Ltd. (Ai Li), the possibility was discussed of the tender for a new account with a major North American department store. The account would be the production of compact cosmetic kit for the coming season. Although the potential benefits of significantly large order would be significant, it would require a third of the nearly full production capacity Li Ai.
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from
Peter C. Bell,
Joanna Wong,
Frederick Chan,
Lleana Funez
Source: Ivey Publishing
4 pages.
Publication Date: Aug 17, 2007. Prod #: 907E17-PDF-ENG
Ai Li Industrial Company Ltd. HBR case solution

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