Air Miles, the third largest loyalty program in Canada, has more than nine million subscribers. The competition in the loyalty card market is heating up with the entry of Aeroplan and the variety of proprietary loyalty programs of retailers and other brands, and Air Miles tries to start, put on his relationship with the customer. Paradoxically focused individually for a data-driven company to influence consumers, Air Miles decides to develop and launch a mass campaign again w … Read more »

Air Miles, the third largest loyalty program in Canada, has more than nine million subscribers. The competition in the loyalty card market is heating up with the entry of Aeroplan and the variety of proprietary loyalty programs of retailers and other brands, and Air Miles tries to start, put on his relationship with the customer. Paradoxically, for a data-driven company focused on the influence of the individual consumer, Air Miles decides to develop and launch a mass campaign to connect with consumers, and just as importantly, to re-energize internally
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from
Niraj Dawar,
Ramasastry Chandrasekhar
Source: Ivey Publishing
11 pages.
Publication Date: Nov 21, 2007. Prod #: 907A09-PDF-ENG
Air Miles Canada: Rebranding the Air Miles Rewards Program HBR case solution