Set in 1999, this event allows students to put in the positions of both Airbus and Boeing as Boeing considers how Airbus decision to move his plans or not with the announce $ 10 billion creating the world’s first commercial super-jumbo to react, the Airbus A3XX. Boeing was considering a development effort to “stretch” its 747 jumbo jet into a larger super jumbo version, the 747-X. At the time, the two companies widely used 20-year forecasts for jumbo and sup … Read more »

Set in 1999, this event allows students to put in the positions of both Airbus and Boeing as Boeing considers how Airbus decision to move his plans or not with the announce $ 10 billion creating the world’s first commercial super-jumbo to react, the Airbus A3XX. Boeing was considering a development effort to “stretch” its 747 jumbo jet into a larger super jumbo version, the 747-X. At the time, the two companies were widespread 20-year forecasts for jumbo and super jumbo jet demand particularly divergent. Could follow “do not agree agreement,” Given this very public Boeing several alternatives. Airbus to all the decision whether or not to develop the A3XX were related This case provides an opportunity for students to make a real decision downstream. It was prepared as a final examination for an introductory course, decision analysis with subjective probability assessment decision tree modeling, simulation, real options and game theory. In the analysis of this case, a student is expected to use ideas from all five of these areas.
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from
Samuel E physical,
Kenneth C. Dahl light
Source: Darden School of Business
7 pages.
Release date: 07 Registered in May 2008. Prod #: UV1312-PDF-ENG
Airbus and Boeing Super Jumbo decisions HBR case solution