You can see the evolution of competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should focus on the development of a VLCT work together (Very Large Commercial Transport) or whether Airbus should develop their own. The case moves through the series of events after Airbus’ decision to pursue the A380 and Boeing’s decision in relation to the development of a stretch 747th

You can see the evolution of competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should focus on the development of a VLCT work together (Very Large Commercial Transport) or whether Airbus should develop their own. The case moves through the series of events after Airbus’ decision to pursue the A380 and Boeing’s decision in relation to the development of a stretch 747th
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from
Ramon Casadesus – Masanell,
Jordan Mitchell,
Erich Alexander Voigt
Source: Harvard Business School
19 pages.
Publication Date: Sep 19, in 2006. Prod #: 707447-PDF-ENG
Airbus vs. Boeing (A) HBR case solution