On 4 March 2003 AirTran Airways new non-stop service from Atlanta to Los Angeles. The tracks were a big commitment for AirTran, and came at a time when the airline industry was in turmoil. The major airlines had lost an a record $ 12000000000 in the previous year, and two were in bankruptcy. AirTran and two other low-cost carriers were the only major airlines were profitable, and all three were fast. The stakes for the West Coast service increases when Jet Blue, a … Read more »

On 4 March 2003 AirTran Airways new non-stop service from Atlanta to Los Angeles. The tracks were a big commitment for AirTran, and came at a time when the airline industry was in turmoil. The major airlines had lost an a record $ 12000000000 in the previous year, and two were in bankruptcy. AirTran and two other low-cost carriers were the only major airlines were profitable, and all three were fast. The stakes for the West Coast service increases when Jet Blue, one of the other low-cost carrier, announced it would begin new service from Atlanta to Los Angeles and Delta, the incumbent on the track, announced that it its not stopped increase 5-13 per day. HKS case number 1789.0
«Hide

from
Jose Gomez-Ibanez
31 pages.
Release date: 01 March, 2005. Prod #: HKS356-PDF-ENG
AirTrans Airways, West Coast service HBR case solution

[related_post themes="flat"]