Alaska Airlines continues with the question of whether or not to allow use of technology, their customers, themselves (self-service) to serve in certain functions airport will help him gain a competitive advantage.

Alaska Airlines continues with the question of whether or not to allow use of technology, their customers, themselves (self-service) to serve in certain functions airport will help him gain a competitive advantage.
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from
Roger Hallowell,
Tonicia Hampton
Source: Harvard Business School
29 pages.
Release date: 06 October, 1999. Prod #: 800004-PDF-ENG
Alaska Airlines: For the same price, You Just Get More … HBR case solution

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