Until mid-1988 Aldus Corporation, the market leader in the global desktop publishing market. Top management was faced with the decision whether the Aldus family split into two different product lines. The business market and the creative professional graphics market: Each product line would be aimed at different segments of the market.

Until mid-1988 Aldus Corporation, the market leader in the global desktop publishing market. Top management was faced with the decision whether the Aldus family split into two different product lines. Each product line would be aimed at different segments of the market. The business market and the creative professional graphics market
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from
Adrian B. Ryans
Source: Ivey Publishing
21 pages.
Release Date: 1 January 1990. Prod #: 990A04-PDF-ENG
Aldus Society HBR case solution

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