Examines the acquisition of Dresdner Bank by Allianz – the deal of the year 2002. Examines some of the challenges posed by the turnaround of Dresden as viewed by Michael Diekmann, the new CEO of the Alliance. In cooperation with Dresden, Alliance needed to find out what it will be meat to an integrated provider of financial services. Focuses on the development of the product line, the question of branding, the investment bank and the organization.

Examines the acquisition of Dresdner Bank by Allianz – the deal of the year 2002. Examines some of the challenges posed by the turnaround of Dresden as viewed by Michael Diekmann, the new CEO of the Alliance. In cooperation with Dresden, Alliance needed to find out what it will be meat to an integrated provider of financial services. Focuses on the development of the product line, the question of branding, the investment bank and the organization.
This case is accompanied briefly show premium for teachers in the class of a video. To see the video, or show the students, click on the video icon.
«Hide

from
Joseph L. Bower,
Marc L. Bertoneche,
Unlike Sjoman,
Sonja Ellingson Hout
Source: Harvard Business School
11 pages.
Publication Date: Aug 17, 2004. Prod #: 305016-PDF-ENG
Alliance (D1): The turnaround HBR case solution

[related_post themes="flat"]