Solves three issues: the different requirements for competition in specialty and basic chemicals, the steps of a new idea follows the movement of research, applied research and development to manufacturing and marketing, and the role of a commercial development organization in facilitating the development of new products . Students must evaluate the role of commercial development group, especially its objectives, management criteria for the approval of new projects and the criteria for the transfer of projects it … Read more »

Solves three issues: the different requirements for competition in specialty and basic chemicals, the steps of a new idea follows the movement of research, applied research and development to manufacturing and marketing, and the role of a commercial development organization in facilitating the development of new products . Students must evaluate the role of commercial development group, especially their goals, management criteria for the approval of new projects and the criteria for the transfer of projects to established areas.
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David A. Garvin,
Artemis March
Source: Harvard Business School
17 pages.
Publication Date: Nov 18, 1986. Prod #: 687010-PDF-ENG
Allstate Chemical Co.: The Commercialization of Dynarim HBR case solution