Examines the relationship between management at Alpha Shanghai and San Yu mopeds, moped a large Chinese producer and a customer who hoped Alpha Shanghai had become one of its largest. In particular, the case focuses on the general manager influence on the organization of the communication strategy and the extent to which it was a departure from the “typical” supplier relationships in China. The case raises the question whether the failure in the relationship was a function of Gener … Read more »

Examines the relationship between management at Alpha Shanghai and San Yu mopeds, moped a large Chinese producer and a customer who hoped Alpha Shanghai had become one of its largest. In particular, the case focuses on the general manager influence on the organization of the communication strategy and the extent to which it was a departure from the “typical” supplier relationships in China. The case raises the question whether the failure in the relationship was a function of lack of exposure to the general manager of the business in China, and / or insensitivity to local customs and business practices. By examining these questions, the students will appreciate learning how culture-specific communication patterns, as well as what social and cultural assumptions influence the behavior, attitudes and patterns of communication within the organization and between the organization and its local partners, suppliers, and strategic alliances.
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from
Kathleen E. Slaughter,
Zhang Jie,
Donna Everatt
Source: Ivey Publishing
18 pages.
Publication Date: Apr 28, 1999. Prod #: 99C014-PDF-ENG
Alpha Systems Shanghai Co. Ltd. lever HBR case solution