Believes that the development of the Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services for web developers. The case focuses on the issues with which the AWS is Andy Jassy, ​​the head of the AWS in 2008 increased competition from established technology giants like Google, Microsoft and IBM. Students are asked to consider whether the entry into Amazon Web Services, which had established its brand in retail, represented a prude … Read more »

Believes that the development of the Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services for web developers. The case focuses on the issues with which the AWS is Andy Jassy, ​​the head of the AWS in 2008 increased competition from established technology giants like Google, Microsoft and IBM. Students are asked to consider whether the entry into Amazon Web Services, which had established its brand a retail presence, a prudent move by the company. The case provides an opportunity to highlight the benefits of variable pricing AWS ‘for developers, and to determine where overlap between core retail and Amazon AWS exist. Students are also possible operational diversification and their limitations must be discussed within the context of AWS.
To maximize their effectiveness, color cases should be printed in color.
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from
Robert S. Huckman,
Gary P. Pisano,
Liz type
Source: Harvard Business School
25 pages.
Release Date: 20, October 2008. Prod #: 609048-PDF-ENG
Amazon Web Services HBR case solution