Describes the development of Amazon.com and its business model since its inception. Specifically discussed Amazon transformation from an e-tailer a commerce platform and its market initiative that has driven this. Describes the efficiency of the various models, the Amazon Commerce employs and discusses a decision faced Jeff Bezos about how the company should participate in the apparel segment.

Describes the development of Amazon.com and its business model since its inception. Specifically discussed Amazon transformation from an e-tailer a commerce platform and its market initiative that has driven this. Describes the efficiency of the various models, the Amazon Commerce employs and discusses a decision faced Jeff Bezos about how the company should participate in the apparel segment.
«Hide

from
Stig Leschly,
Michael J. Roberts,
William A. Sahlman,
Todd Thedinga
Source: Harvard Business School
31 pages.
Publication Date: Nov 21, 2002. Prod #: 803098-PDF-ENG
Amazon.com -2002 HBR-case solution

[related_post themes="flat"]