Provides a thorough analysis of the Amazon.com business model and development of 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and allows discussion of how the turnaround of the company and use proprietary assets.

Provides a thorough analysis of the Amazon.com business model and development of 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and allows discussion of how the turnaround of the company and use proprietary assets.
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Lynda M. Applegate
Source: Harvard Business School
11 pages.
Release Date: 15, July 2008. Prod #: 809 014 PDF-ENG
Amazon.com: The edge of bankruptcy HBR case solution