In July 1996, signed by 800,000 AOL subscribers for the new 20-hour monthly plan. Around two-thirds of the 800,000 customers the adoption of the new plan were medium and light users whose bills were less than $ 20 usually. Number of persons, the assumption in the first three months of the new plan, 70 percent were medium and light users. On 7 August 1996 AOL experienced a 19-hour blackout. According to Steve Case, “The interruption was of a random series of consecutive events that will most l … Read More»
caused

In July 1996, signed by 800,000 AOL subscribers for the new 20-hour monthly plan. Around two-thirds of the 800,000 customers the adoption of the new plan were medium and light users whose bills were less than $ 20 usually. Number of persons, the assumption in the first three months of the new plan, 70 percent were medium and light users. On 7 August 1996 AOL experienced a 19-hour blackout. According to Steve Case, “The interruption was caused by a random series of consecutive events that will probably never happen again.” He continued: “We still have a long way to go to AOL as reliable as utilities such as electricity and telephone must-have … But that’s what we intend to do
.
«Hide

from
Mark Parry
Source: Darden School of Business
2 pages.
Publication Date: Nov 28, 2000. Prod #: UV4024-PDF-ENG
America Online: 20 hours for $ 20 pricing plan (B) HBR case solution