Begins with a description of the elements of the post-liberalization competition in commercial air transportation. This is a discussion on the use of quantitative methods in order to support a wide range of tactical and strategic decision-making airline. The main thrust of the case is on revenue management. First, there is a description of the main concepts rates, followed by two examples of pricing decisions facing American. Next there is a discussion of the basic yield management con … Read more »

Begins with a description of the elements of the post-liberalization competition in commercial air transportation. This is a discussion on the use of quantitative methods in order to support a wide range of tactical and strategic decision-making airline. The main thrust of the case is on revenue management. First, there is a description of the main concepts rates, followed by two examples of pricing decisions facing American. Then there is a discussion of the basic concepts and Yield Management Comments on challenges in implementation. Finally, there is a short write-up on the structure and future of revenue management organization.
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Anirudh Dhebar,
Adam Brandenburger
Source: HBS Premier Case Collection
13 pages.
Publication Date: Jul 31, 1989. Prod #: 190029-PDF-ENG
American Airlines, Inc.: Revenue Management solution HBR case

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