A large American fast-food company with extensive operations throughout the world thought that enter the Korean market. The Korean fast food market was heavily hit by the Asian crisis in the late 1990s, but the economy was turning around. So fast food demand in Korea was expected to increase. For the analysis of the industry, this case provides information on the various competitors substitute foods, new entrants, consumers and suppliers. Social problems as potential f … Read more »

A large American fast-food company with extensive operations throughout the world thought that enter the Korean market. The Korean fast food market was heavily hit by the Asian crisis in the late 1990s, but the economy was turning around. So fast food demand in Korea was expected to increase. For the analysis of the industry, this case provides information on the various competitors substitute foods, new entrants, consumers and suppliers. Social problems as potential forces.
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from
Paul W. Beamish,
Jaechul Young,
Hun-Hee Kim
Source: Ivey Publishing
14 pages.
Release date: 06 March 2003. Prod #: 903M16-PDF-ENG
American Fast Food in Korea HBR case solution

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