Americana Hotels opts for a resort hotel on the north coast of Jamaica lease by the Jamaican government. Management must decide whether to operate as a traditional resort, or as all-inclusive resort has its way, similar to those operated by Club Med. The traditional place seems a low risk, profitable opportunity to be solid. The all-inclusive option, on the other hand, has enormous profit potential, but the company has no experience in operating this type of facility – and there are big difference … Read more »

Americana Hotels opts for a resort hotel on the north coast of Jamaica lease by the Jamaican government. Management must decide whether to operate as a traditional resort, or as all-inclusive resort has its way, similar to those operated by Club Med. The traditional place seems a low risk, profitable opportunity to be solid. The all-inclusive option, on the other hand, has enormous profit potential, but the company has no experience in operating this type of facility – and there are large differences in their operational characteristics
.
«Hide

from
Christopher W.L. Hard
Source: Harvard Business School
19 pages.
Release date: 07 October 1986. Prod #: 687 016 PDF-ENG
Americana (A) HBR case solution