As an original design manufacturer (ODM) of televisions and leading supplier of Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as “WE” model, to perform in the western business sales, marketing and Product definition of the work, its how you perform in Eastern societies in Asia, the design and production work. Faced with commoditization pressure Wu is presented with the opportunity to license a large TV brand. I. .. Read more »

As an original design manufacturer (ODM) of televisions and leading supplier of Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as “WE” model, to perform in the western business sales, marketing and Product definition of the work, its how you perform in Eastern societies in Asia, the design and production work. Faced with commoditization pressure Wu is presented with the opportunity to license a large TV brand. Is this consistent with his model? The case examines the changes that have taken place in the consumer market television receiver and the challenges faced by the leaders of the analog market such as Sony. It is for use with the technical note, “Competency-destructive technology Transitions: Why the transition to digital is a special challenge,” determined. HBS No. 613-024
To maximize their effectiveness, color cases should be printed in color.
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from
Willy Shih,
Jyun-Cheng Wang,
Karen Robinson
Source: Harvard Business School
18 pages.
Release Date: 14 December 2012. Prod #: 613069-PDF-ENG
AmTran Technology Ltd. HBR case solution

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