While business-to-consumer e-commerce (B2C) has garnered the most public attention of online business, business-to-business (B2B) e-commerce, it should be proved for a much larger piece of the economic pie . An essential part of B2B e-commerce transactions is called through online marketplaces B2B exchanges occur. The objective of this technical note is to provide an understanding of these exchanges, including their organizational and financial models.

While business-to-consumer e-commerce (B2C) has garnered the most public attention of online business, business-to-business (B2B) e-commerce, it should be proved for a much larger piece of the economic pie . An essential part of B2B e-commerce transactions is called through online marketplaces B2B exchanges occur. The objective of this technical note is to provide an understanding of these exchanges, including their organizational and financial models.
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from
Phillip E. Pfeifer,
Richard Johnson
Source: Darden School of Business
14 pages.
Release Date: 12 March 2001. Prod #: UV2910-PDF-ENG
An introduction to the business-to-business exchange HBR case solution

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