This case series was designed to the specifics of the competition in the poor and developing countries and, more specifically, to illustrate the competition on the Base of the Pyramid. Note two business cases, a country and an industry Note: It is composed of four documents. The company cases describe the dynamics of competition between two international telecommunications company, Orange and MTN in Cameroon’s telecommunications market. Every business case begins with a brief history of the company, followed by a description … Read more »

This case series was designed to the specifics of the competition in the poor and developing countries and, more specifically, to illustrate the competition on the Base of the Pyramid. Note two business cases, a country and an industry Note: It is composed of four documents. The company cases describe the dynamics of competition between two international telecommunications company, Orange and MTN in Cameroon’s telecommunications market. Every business case begins with a brief history of the company, followed by a description of the company’s global strategy and its entry into Cameroon. It’s on the competitive dynamics in Cameroon from the company’s perspective, describing and especially the movements and counter-movements performed by each competitor to gain market share. Finally, the case describes the company’s corporate social responsibility initiatives, both globally and in Cameroon. The case series of two background information. The first note describes the development and the basic technical features of the mobile phone industry. The second note provides an introduction to the geography, history and economy of Cameroon, with a particular focus on the socio-economic conditions of the country’s population. Taken together, these case series can talk a competition at the base of the pyramid, including business and ethical aspects.
«Hide

from
Miguel Rivera-Santos,
Carlos Rufin
Source: Babson College
5 pages.
Release Date: 6 May 2009. Prod #: BAB134-PDF-ENG
An Overview of Cameroon HBR case solution

[related_post themes="flat"]