Martin Doyle, manager of a Canadian-Malaysian joint venture for the production of tailor-made ornamental construction set in Malaysia, must reconcile seemingly irreconcilable positions of the two partners. The case shows how the economic environment in the emerging markets can be simultaneously attractive and challenging. Success in such endeavors is dependent on an accurate assessment of the relative positions of the partners, and the ability to adopt creative solutions.

Martin Doyle, manager of a Canadian-Malaysian joint venture for the production of tailor-made ornamental construction set in Malaysia, must reconcile seemingly irreconcilable positions of the two partners. The case shows how the economic environment in the emerging markets can be simultaneously attractive and challenging. Success in such endeavors is dependent on an accurate assessment of the relative positions of the partners, and the ability to adopt creative solutions.
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from
Jaideep Anand,
Prescott C. Ensign,
Ken McReynolds
Source: Ivey Publishing
10 pages.
Publication Date: Feb 24, 1997. Prod #: 97M001-PDF-ENG
Volkoff Andre Malaysia HBR case solution

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