Presented an analytical report on the competitive position of the company and the structure of the industry in 1991. Is used to show how an enterprise value through steady, incremental investments over a long period of time to create a business model tailored to the industry context. Also shows the challenges of leadership.

Presented an analytical report on the competitive position of the company and the structure of the industry in 1991. Is used to show how an enterprise value through steady, incremental investments over a long period of time to create a business model tailored to the industry context. Also shows the challenges of leadership.
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Anita M. McGahan
Source: Harvard Business School
23 pages.
Release Date: 6 September 1998. Prod #: 799026-PDF-ENG
Anheuser-Busch and the U.S. Brewing Industry HBR case solution