Follows the movement and the early experiences of the engineer Anne Livingston, an African American woman as she enters Power Max Systems in 1991 as a software engineering manager for new product development group. Power Max gets competition and wants first to market with what is billed as a revolutionary mass media product. Livingston is facing the challenge of a product focus and customer orientation of the largely young, white, male team of engineers responsible fo … Read more »

Follows the movement and the early experiences of the engineer Anne Livingston, an African American woman as she enters Power Max Systems in 1991 as a software engineering manager for new product development group. Power Max gets competition and wants first to market with what is billed as a revolutionary mass media product. Livingston is facing the challenge of a product focus and customer orientation of the largely young, white, male team of engineers responsible for the design and development of this new broad-based consumer product.
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Mary Gentile,
Pamela J. Mouse
Source: Harvard Business School
9 sides.
Publication Date: Dec 16, 1994. Prod #: 395067-PDF-ENG
Anne Livingston and Power Max Systems (A): Interview with the PowerPlayer Software Engineering Team HBR case solution