In 2000, Xerox is bankruptcy amid a liquidity crisis collapsed profitability and expanding SEC investigation. Traces the career and leadership development by Anne Mulcahy, a former sales executive unexpectedly named COO of the beleaguered company as a last attempt to turn Xerox. Describes how Mulcahy and her team motivated mounted, frame their priorities and fills doubtful Xerox’s ability to change their gaps in knowledge in the face of critics. Raises questions in their head to s … Read more »

In 2000, Xerox is bankruptcy amid a liquidity crisis collapsed profitability and expanding SEC investigation. Traces the career and leadership development by Anne Mulcahy, a former sales executive unexpectedly named COO of the beleaguered company as a last attempt to turn Xerox. Describes how Mulcahy and her team motivated mounted, frame their priorities and fills doubtful Xerox’s ability to change their gaps in knowledge in the face of critics. Raises questions in their mind about stakeholder priorities, employee motivation, difficult strategic compromises, and the search for profitability while trying to avoid bankruptcy.
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from
William W. George,
Andrew N. McLean
Source: HBS
21 pages.
Publication Date: Jan 26,, 2005. Prod #: 405050-PDF-ENG
Anne Mulcahy: Leading Xerox Through the Perfect Storm (A) HBR case solution