Dr. Prathap Reddy has created the first corporate hospital, Apollo Hospitals Chennai from India. The hospital is built on a philosophy of customer service and support to manage employees. A new hospital in the city of Hyderabad has not performed so well, however. Futhermore, the company is considering franchising far the Apollo brand names and establishing India’s first health maintenance organization. Priorities for the analysis and discussion are: the connections between Ap … Read more »

Dr. Prathap Reddy has created the first corporate hospital, Apollo Hospitals Chennai from India. The hospital is built on a philosophy of customer service and support to manage employees. A new hospital in the city of Hyderabad has not performed so well, however. Futhermore, the company is considering franchising far the Apollo brand names and establishing India’s first health maintenance organization. Priorities for the analysis and discussion are:. Connections between Apollo Management’s philosophy and success in Madras, the reasons for less impressive performance Hyderabad and the merits of franchising and establishing the HMO where Apollo expertise and conditions in India
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from
Gary W. Loveman,
Jamie O’Connell
Source: Harvard Business School
27 pages.
Release Date: 5th September 1995. Prod #: 396027-PDF-ENG
Apollo Hospitals of India (A) HBR case solution