Apple has reaped the benefits of the innovative music player, the iPod. However, continue to keep its PC and server business to small market share compared to the global computer market in recent years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?

Apple has reaped the benefits of the innovative music player, the iPod. However, continue to keep its PC and server business to small market share compared to the global computer market in recent years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
«Hide

from
David B. Yoffie,
Barbara J. Mack
Source: Harvard Business School
9 sides.
Release Date: 6 January 2005. Prod #: 705469-PDF-ENG
Apple Computer in 2005 HBR case solution