Apple has reaped the benefits of the innovative music player, the iPod. However, continue to keep its PC and server business to small market share compared to the global computer in recent years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?

Apple has reaped the benefits of the innovative music player, the iPod. However, continue to keep its PC and server business to small market share compared to the global computer in recent years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
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from
David B. Yoffie,
Michael Slind
Source: HBS Premier Case Collection
32 pages.
Release Date: 12 April 2006. Prod #: 706 496 PDF-ENG
Apple Computer in 2006 HBR case solution