Examines how the human resource function at Apple Computer can best support the company’s strategy. Analyzes the culture and morality at Apple. Apple has a very unique culture. In addition, the morale within the company at a low. The culture is somewhat powerful in helping the company, and also a significant impediment to progress. Developed to study how to keep Apple what is good and what is bad about the culture change attempts.

Examines how the human resource function at Apple Computer can best support the company’s strategy. Analyzes the culture and morality at Apple. Apple has a very unique culture. In addition, the morale within the company at a low. The culture is somewhat powerful in helping the company, and also a significant impediment to progress. Developed to study how to keep Apple what is good and what is bad about the culture change attempts.
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from
Michael J. Gibbs
Source: Harvard Business School
17 pages.
Publication Date: Nov 28, 1990. Prod #: 491041-PDF-ENG
Apple Computer (B): Managing Morale and Corporate Culture HBR case solution