On 4 April 2010 Apple Inc. launched the iPad, the company’s third major innovation in the last decade published under its iconic CEO Steve Jobs. Apple’s strategy of shifting its business into non-PC products were driven so far advanced by the smashing success of the iPod and the iPhone. But challenges abound. Macintosh sales in the global PC market still languished below 5%. Growth in iPod sales slowed. iPhone faced increasing competition in the smartphone industry. And would Ap … Read more »

On 4 April 2010 Apple Inc. launched the iPad, the company’s third major innovation in the last decade published under its iconic CEO Steve Jobs. Apple’s strategy of shifting its business into non-PC products were driven so far advanced by the smashing success of the iPod and the iPhone. But challenges abound. Macintosh sales in the global PC market still languished below 5%. Growth in iPod sales slowed. iPhone faced increasing competition in the smartphone industry. And would Apple’s latest creation, the iPad, take the company to the next level?
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from
David B. Yoffie,
Renee Kim
Source: HBS Premier Case Collection
25 pages.
Publication Date: Apr 13, 2010. Prod #: 710 467 PDF-ENG
Apple Inc. in 2010 HBR case solution