The book focuses on the motivations and actions of one product: the Apple Macintosh. It seeks to explain what drove Apple’s success and whether or not it can be repeated for other products. Following the model of Case Study in this case, Case Study Solution focuses on what consumers want rather than on the methods they use to get their needs met.
You will learn that the truth about the case study is still valid. You will find that almost every aspect of Apple’s success is tied to a single idea that continues to inspire the company and continue to guide its product development strategy. The more that you become conversant with the Macintosh, the more you will understand the idea that drives the product. That idea is simplicity.
To simplify your life, you must reduce complexity by removing or eliminating extraneous factors that are not essential to the functionality of the product. You must simplify your approach to the product. You must examine yourself to identify the things that you want in a computer and the things that you don’t want. Then you must turn your priorities and needs into simple, simple goals and measures that will improve your performance and create a brighter future.
Step one is to look at your current state of affairs. Now, look at the things that you do want to remove or eliminate from your life. You will immediately recognize that there are two categories. The first category is simply the things that cause you to feel that you don’t have enough. Eliminate these things from your life and you will instantly see that you have enough.
Step two is to identify what you want. Remove from your life, what you don’t want. Focus on the areas that you want to improve. This is where the magic happens. What is your primary focus? Identify the things that are keeping you from attaining your ideal.
When you have identified what you want, you can take two steps forward. First, eliminate the things that are preventing you from attaining the dream that you’ve identified. Second, take the action necessary to improve the things that are hindering you. You will need to make some very difficult decisions, but it is the only way to take the next step. You can see the difference between doing what you want to do and doing what you have to do.
Step three is to begin to act on the things that you have identified as needing improvement. This is the creative part of the process. Find a few people who will help you, such as your parents, or maybe your friends. Get them involved and you can begin to act immediately.
Step four is to stay focused. By now you know that the best product doesn’t always have to be expensive. You may find that it is possible to build a simple computer for a lot less than the price of the Mac. There are many examples of simple computers built from affordable materials. Even if the idea appeals to you, don’t take on the project until you have carefully identified the obstacles and opportunities.
With only a few dollars and the skills you learn, you can build a computer at home. The whole idea of the book is to take something that looks so expensive and make it simple by cutting costs wherever possible. You may find that the computer that you build is so simple that it is surprising how inexpensive it is. But if you do things right, the cost will only increase.
In “Case Study Solution,” Case Study Analysis discusses the impact of Apple’s core value proposition. The central idea is that people will give their money to the company that has their best interests at heart. Apple’s values allow the company to continue to innovate by looking at consumer desires and creating products that are personal and humanized and respectful of individual tastes.