The Turkish company Arcelik appliances is revisiting its growth strategy. Options for growth are still currently own brands to promote on the international markets, the acquisition of new brands, expanding OEM or private label contracts, and / or diversify into other businesses in Turkey. Details Arcelik’s position within the various markets and relevant characteristics of the household appliances industry.

The Turkish company Arcelik appliances is revisiting its growth strategy. Options for growth are still currently own brands to promote on the international markets, the acquisition of new brands, expanding OEM or private label contracts, and / or diversify into other businesses in Turkey. Details Arcelik’s position within the various markets and relevant characteristics of the household appliances industry.
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from
Pankaj Ghemawat,
Catherine Thomas
Source: Harvard Business School
19 pages.
Publication Date: Feb 17,, 2005. Prod #: 705 477 PDF-ENG
Arcelik Home Appliances: international expansion strategy HBR case solution