To improve a print media campaign to attitude towards the Catholic priesthood and indirectly increase vocations is evaluated by comparing pre-test and post-test data.

To improve a print media campaign to attitude towards the Catholic priesthood and indirectly increase vocations is evaluated by comparing pre-test and post-test data.
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from
Stephen A. Greyser,
John A. Quelch
Source: Harvard Business School
25 pages.
Release date: 01 December, 1978. Prod #: 579123-PDF-ENG
Archdiocese of New York HBR case solution