Argentine confectionery manufacturer Arcor Group intends to implement an international strategy, but in 2003, while recovering from the Argentine financial crisis, globalization thwarted plans. Already Latin America’s leading confectionery manufacturer and exporter in over 100 countries analyzed Arcor, as it can become truly global with production and distribution networks in different regions such as North America, Europe and Asia. First, however, Arcor must stabilize its operation on ho … Read more »

Argentine confectionery manufacturer Arcor Group intends to implement an international strategy, but in 2003, while recovering from the Argentine financial crisis, globalization thwarted plans. Already Latin America’s leading confectionery manufacturer and exporter in over 100 countries analyzed Arcor, as it can become truly global with production and distribution networks in different regions such as North America, Europe and Asia. First, however, Arcor must stabilize its operations at home, where a devalued peso, economic uncertainty and political instability of the devastating financial crisis still linger.
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from
Pankaj Ghemawat,
Michael G. Rukstad,
Jennifer L. Illes
Source: Harvard Business School
25 pages.
Release Date: 1 July 2009. Prod #: 710407-PDF-ENG
Arcor: Global Strategy and Local Turbulence (Abridged) HBR case solution

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