The president of a small Toronto, Ontario consulting firm specializing in sponsorship and marketing deals with experimental add a public relations department of the company. Students are required to analyze the external environment, identify corporate strengths and weaknesses to identify qualitative advantages and disadvantages, preparing projected statements, look at the news the option to rate and the business plan before arriving at a final decision.

The president of a small Toronto, Ontario consulting firm specializing in sponsorship and marketing deals with experimental add a public relations department of the company. Students are required to analyze the external environment, identify corporate strengths and weaknesses to identify qualitative advantages and disadvantages, preparing projected statements, look at the news the option to rate and the business plan before arriving at a final decision.
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Jessica John,
Elizabeth M.A. Grasby
Source: Ivey Publishing
11 pages.
Publication Date: Jan 14, 2010. Prod #: 910N05-PDF-ENG
Arts and Communication Advisor Inc. HBR case solution

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