Julio Martinez finds himself as one of the owner of the Project Arts Hotel in Barcelona, ​​Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona’s beach. Julio needs to figure out a strategy to maximize its investment, including a negotiation of operational agreement of the Ritz. Including color exhibits.

Julio Martinez finds himself as one of the owner of the Project Arts Hotel in Barcelona, ​​Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona’s beach. Julio needs to figure out a strategy to maximize its investment, including a negotiation of operational agreement of the Ritz. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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Arthur I sail
Source: Harvard Business School
27 pages.
Publication Date: Sep 18, 2002. Prod #: 803009-PDF-ENG
Arts Property and Hotel HBR case solution