Having begun improving the environmental performance of their own operations Aspen Skiing Company is considering “greening” of the supply chain and lobbying for greenhouse gas regulations. A world famous ski vulnerable to global climate change, Aspen activities often gather the attention of the media, which can promote their causes. But these initiatives to force other companies try to improve their environmental performance, risk a PR game and give because of “greenwashing” … Read more »

Having begun improving the environmental performance of their own operations Aspen Skiing Company is considering “greening” of the supply chain and lobbying for greenhouse gas regulations. A world famous ski vulnerable to global climate change, Aspen activities often gather the attention of the media, which can promote their causes. But these initiatives to force other companies try to improve their environmental performance, risk a PR game and because of “greenwashing” because Aspen ski areas themselves are environmentally intensive operations.
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from
Michael W. Toffel,
Stephanie van Sice
Source: Harvard Business School
26 pages.
Release Date: 13 September 2010. Prod #: 611002-PDF-ENG
Aspen Skiing Company (A) HBR case solution