American Securities Capital (AS), a private equity firm in New York City seeks to explore and analyze the Chinese food service market in order to assess opportunities for AS portfolio restaurant chains and other restaurants related opportunities. Entrusted with this project is a newly appointed director (post-MBA, ex-advisers) in AS office in Shanghai. A market study has now been carried out. What are the appropriate takeaways? How can AS segment of the market, and what does want each segment … Read more »

American Securities Capital (AS), a private equity firm in New York City seeks to explore and analyze the Chinese food service market in order to assess opportunities for AS portfolio restaurant chains and other restaurants related opportunities. Entrusted with this project is a newly appointed director (post-MBA, ex-advisers) in AS office in Shanghai. A market study has now been carried out. What are the appropriate takeaways? How can AS segment of the market, and what does each segment of western dining experience want?
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from
Wesley R. Hartmann,
Arar Han
Source: Stanford Graduate School of Business
7 pages.
Release date: 30 October 2008. Prod #: M317A-PDF-ENG
The assessment of the Chinese flavor: American Securities Capital (A) HBR case solution

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