Athens Glass Works has been losing a significant market share over the last several quarters in the glare-free glass with a market price of 10% over the competition. Lowering the price is under consideration. Unfortunately, fully-allocated costs, so that the lower price leads to a loss. To discuss issues and analyzes are carried out include the relevant costs for the decision and the reactions of competitors.

Athens Glass Works has been losing a significant market share over the last several quarters in the glare-free glass with a market price of 10% over the competition. Lowering the price is under consideration. Unfortunately, fully-allocated costs, so that the lower price leads to a loss. To discuss issues and analyzes are carried out include the relevant costs for the decision and the reactions of competitors.
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from
Sherwood C. Frey, Jr.,
Dana Clyman
Source: Darden School of Business
4 pages.
Publication Date: Aug 18, 1993. Prod #: UV6181-PDF-ENG
Athens Glass Works HBR case solution