Raises questions about surveillance and control flight demonstration costs for the business jet winds. Atlantic marketing vice president is worried about the rising cost demonstration, but do not want to deny a solid prospect evaluation ride. He asks the General Manager of the Department, a policy which to formulate these two goals. Intended for use in the marketing section of the marketing policy implementation, of course.

Raises questions about surveillance and control flight demonstration costs for the business jet winds. Atlantic marketing vice president is worried about the rising cost demonstration, but do not want to deny a solid prospect evaluation ride. He asks the General Manager of the Department, a policy which to formulate these two goals. Intended for use in the marketing section of the marketing policy implementation, of course.
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Thomas V. Bonoma
Source: Harvard Business School
15 pages.
Release date: 01 April, 1981. Prod #: 581142-PDF-ENG
Atlantic Aviation Corp.: west section HBR case solution