Joe Pompei, a student at the MIT Media Lab has invented a breakthrough invention audio. The invention is an “Audio Spotlight,” which projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to commercialize the technology. The auto sound market, the professional audio market, the interactive kiosk market, and the home audio market, which has narrowed the commercial possibilities, four markets.

Joe Pompei, a student at the MIT Media Lab has invented a breakthrough invention audio. The invention is an “Audio Spotlight,” which projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to commercialize the technology. He has become the commercial possibilities, four markets narrowed. Auto Sound of the market, the professional audio market, the interactive kiosk market, and the home audio market
This case is only available in printed form (HBP no digital distribution rights to the content) are available. As a result, a digital copy of the Educator case via this website is not available.
«Hide

from
Youngme Moon
Source: Harvard Business School
22 pages.
Publication Date: Nov 12, 2001. Prod #: 502014-HCB-ENG
Audio Spotlight HBR case solution