Augat Electronics, Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technician. While the line was developed, launched a major new U.S. counterparts, a new product line at a premium price and conquered the top position in the Canadian market. Important decisions before Augat, like those products, prices and what should be to support the marketing strategy. The new product Augar connection appeared to offer customers significant eco … Read more »

Augat Electronics, Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technician. While the line was developed, launched a major new U.S. counterparts, a new product line at a premium price and conquered the top position in the Canadian market. Important decisions before Augat, like those products, prices and what should be to support the marketing strategy. The new connection Augar product appeared, customers significant business benefits.
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Adrian B. Ryans
Source: Ivey Publishing
13 pages.
Publication Date: Jun 11, 1999. Prod #: 99A009-PDF-ENG
Augat Electronics, Inc. HBR case solution

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