The case begins with Paul Cope excitement and optimism about the future possibilities of library automation. His optimism was the fact that the library market has been very mature and libraries in Canada and the United States were tempered faced with shrinking budgets. Although Paul Cope was hopeful about the future possibilities of the library automation industry, AG had to find a way to revenue in its North American operations in the face of declining library budgets to increase. T. .. Read more »

The case begins with Paul Cope excitement and optimism about the future possibilities of library automation. His optimism was the fact that the library market has been very mature and libraries in Canada and the United States were tempered faced with shrinking budgets. Although Paul Cope was hopeful about the future possibilities of the library automation industry, AG had to find a way to revenue in its North American operations in the face of declining library budgets to increase. The case describes the library automation industry, the market segments served, the products offered by the companies in the industry, the trends and challenges facing the industry, the incumbent in the industry. It then describes the competition in the PAC segment, which was intense throughout the 2000s. Competing technologies including SaaS (Software as a Service), and Open Systems software. The markets were also changed. A recurring theme was that library users to a generation accustomed to it, Google-like search engines and the latest and best technologies so held high expectations for a library’s ease of use and breadth of content included. Libraries needed to make radical changes in order to define its relevance to their community of new users and to keep up with changes in technologies such as books, e-journals and other online resources. The case then describes AG itself-as innovative, its product range and its financial statements for the past five years. The case ends with the challenges that Paul Cope and AG. The case will be to integrate the students into the industry and competitive dynamics demand with the market demands and technology trends and develop a range of strategic alternatives reasonably dignified with their financial resources to continue to grow to help AG in the future.
, Change the Auto-Graphics, Inc. (“AG”) case is an example of a small company that has survived for three generations by adapting to industry and market trends, but still faces challenges as the technology continues inexorably, the economic environment . AG competed in the public, academic and consortia (PAC) segment of library automation. It was founded in 1950 in Alhambra, CA from Ira C. and in 2011 was led by his grandson Cope, Paul Cope.
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from
Olukemi Sawyerr,
Stanley Abraham
Source: North American Case Research Association (NACRA)
31 pages.
Release Date: 1 July 2012. Prod #: NA0211-PDF-ENG
Auto-Graphics, Inc. and the Library Automation Industry-the New Technology Frontier HBR case solution