In mid-1995, has Mr. Melchor Orosa, General Manager of Quality Brands (QB), a Filipino company with interests in the automotive supply industry, to decide what to recommend to Mr. Toby Gan, the owner of the QB, regarding a proposed four- way joint venture between QB Autobelt (Malaysia), Autoliv (Sweden), and SMACA (Philippines) to produce for safety in the Philippines. The financial projections look good, but Mr. Orosa is concerned that other aspects of the proposed joint venture could be the cause failur … Read more »

In mid-1995, has Mr. Melchor Orosa, General Manager of Quality Brands (QB), a Filipino company with interests in the automotive supply industry, to decide what to recommend to Mr. Toby Gan, the owner of the QB, regarding a proposed four- way joint venture between QB Autobelt (Malaysia), Autoliv (Sweden), and SMACA (Philippines) to produce for safety in the Philippines. The financial projections look good, but Mr. Orosa is concerned that other aspects of the proposed joint venture could lead to failure of the joint venture either in whole or in achieving their financial and operational goals.
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from
Donald J. Lecraw
Source: Ivey Publishing
9 sides.
Publication Date: Sep 12, 1997. Prod #: 97G007-PDF-ENG
Autoliv QB: A proposed joint venture HBR case solution

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