AVA is a three-year-old e-commerce company in the Philippines. From its early start, the Gilt Groupe imitated concept of online flash sales has grown into a broader e-commerce platform for local fashion commerce, the company. Oliver Segovia is to identify where AVA should continue and complicated answer some personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchange, business site selection, and Global Entrepreneurship wide.

AVA is a three-year-old e-commerce company in the Philippines. From its early start, the Gilt Groupe imitated concept of online flash sales has grown into a broader e-commerce platform for local fashion commerce, the company. Oliver Segovia is to identify where AVA should continue and complicated answer some personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchange, business site selection, and Global Entrepreneurship wide.
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from
William R. Kerr,
Henry Motte-Munoz
Source: Harvard Business School
24 pages.
Release Date: 10 June 2013. Prod #: 813 188 PDF-ENG
AVA.ph: Growing a Filipino e-commerce business solution HBR case

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