In December 1988, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at Avari Lahore Ramada Renaissance Hotel (Avari), the average room rate at the hotel was concerned. For the first time since operations began in Lahore, Avari Hotel had fallen below the average room rate by its main competitor, Pearl Continental. Tahir felt that he was the current pricing policy in order to need to re-evaluate the situation Avari a plan before the start of the new year to resolve development.

In December 1988, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at Avari Lahore Ramada Renaissance Hotel (Avari), the average room rate at the hotel was concerned. For the first time since operations began in Lahore, Avari Hotel had fallen below the average room rate by its main competitor, Pearl Continental. Tahir felt that he was the current pricing policy in order to need to re-evaluate the situation Avari a plan before the start of the new year to resolve development.
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Wasim Azhar
Source: Stanford Graduate School of Business
16 pages.
Release Date: 7 February 2008. Prod #: M314-PDF-ENG
Avari Ramada Hotel: Hotel room pricing HBR case solution