As import penetration in the U.S. market for shoes, with 81% in 1986, BW shoes, along with all their American competitors struggled. Supply lines were deteriorating, traders and importers were in power, and the government had rejected two successive petitions for protection. Like all industries faced with comparative cost advantages disadvantages in international competition, companies like BW shoes have to compete to find new ways. This case examines different survival strateg … Read more »

As import penetration in the U.S. market for shoes, with 81% in 1986, BW shoes, along with all their American competitors struggled. Supply lines were deteriorating, traders and importers were in power, and the government had rejected two successive petitions for protection. Like all industries faced with comparative cost advantages disadvantages in international competition, companies like BW shoes have to compete to find new ways. This case examines different survival strategies for the management of comparative disadvantage.
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from
David B. Yoffie,
Stewart C. Burton
Source: Harvard Business School
20 pages.
Release Date: 03 October 1986. Prod #: 387022-PDF-ENG
B-W shoes HBR case solution