The Mexico City office of a major U.S. bank is requested by the customer, currency swaps, to develop a derivative product. This case deals with the development of new products in the field of financial services and the problems and issues that are raised in product development in a volatile environment.

The Mexico City office of a major U.S. bank is requested by the customer, currency swaps, to develop a derivative product. This case deals with the development of new products in the field of financial services and the problems and issues that are raised in product development in a volatile environment.
«Hide

from
Marco Iansiti,
Alberto Moel
Source: Harvard Business School
20 pages.
Publication Date: Nov 15, 1996. Prod #: 697 044 PDF-ENG
BancZero New Product Development HBR case solution

[related_post themes="flat"]