This case dealt Bank of America Corporation planned joint venture with China Construction Bank to enter the Chinese market credit card. The case builds on issues of strategic alliances in foreign markets and the state of the banking and credit crisis industries in China in general. The teaching purposes include 1) understanding the transferability of the business model on a foreign market and assessing the impact of the political, economic, social and technological environment for a … Read more »

This case dealt Bank of America Corporation planned joint venture with China Construction Bank to enter the Chinese market credit card. The case builds on issues of strategic alliances in foreign markets and the state of the banking and credit crisis industries in China in general. The teaching purposes include 1) understanding the transferability of the business model on a foreign market and assessing the impact of the political, economic, social and technological environment on a firm’s strategy in this market, 2) an understanding of the institutional context of business processes in a foreign country – especially the legal aspects of banking in China, 3) to understand the exploration of the cultural implications of business decisions and the need to understand the nuances of the business model while translating radically unfamiliar environments, and 4) understanding the role of local partners play in joint ventures and explore some aspects of partnership strategies to overcome institutional handicaps.
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from
Charles Dhanaraj,
Jing Li,
Justin W. Evans
Source: Ivey Publishing
11 pages.
Publication Date: Jul 28, 2010. Prod #: 910M55-PDF-ENG
Bank of America and the Chinese credit card market HBR case solution

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