The case describes the competition in the market for e-books and Barnes & Noble strategy in this industry. As traditional retailers, B & N was the introduction of digital technologies, the books published, distributed and sold, allowing electronically challenged. New competitors such as Amazon and Apple attacked the traditional structure of the industry, creating many uncertainties about the long-term viability of traditional retailers. Amid this uncertainty, B & N has to decide how compe … Read more »

The case describes the competition in the market for e-books and Barnes & Noble strategy in this industry. As traditional retailers, B & N was the introduction of digital technologies, the books published, distributed and sold, allowing electronically challenged. New competitors such as Amazon and Apple attacked the traditional structure of the industry, creating many uncertainties about the long-term viability of traditional retailers. Amid this uncertainty, B & N has to decide how to compete, can read both in terms of devices, e-books, as well as standards for its distribution. If they have a separate digital economy to its “Nook” e-book reader centered, or maintain an integrated strategy? And how they should think about the fragmented standards for distributing e-books? The case allows students to the dynamics of the platform and processing industry, but also what happens when probing attack in traditional industries through new competitors launch of new digital technologies. It was developed with public source material.
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from
Alan MacCormack,
Brian Dunn, Kimball,
Chris F. Kemerer
Source: Harvard Business School
21 pages.
Release Date: 5th March 2013. Prod #: 613073-PDF-ENG
Barnes & Noble: Managing the e-book revolution HBR case solution

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